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the most socially conscious consumers: global survey Will sustainability ever trump price for Nielsen Survey: Fifty Percent of Consumers Willing to Pay More for ... Prior research on COVID‐19 and consumer behaviour … Recent Nielsen research has shown consumers willing are increasingly socially conscious and will spend more on products that are premium, organic or sustainable. Shoppers show considerable willingness to pay more for products with sustainable credentials. Nielsen: Sustainability and company growth 'are With the increase of millennials’ … Nielsen Finds That Sustainability Sells In Latest Report An IBM and National Retail Federation study found that nearly 70% of consumers in the U.S. and Canada think it is important that a brand is sustainable or eco-friendly. SUSTAINABLE SHOPPERS - Nielsen

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